Asante Rogue Regional Medical Center earns prestigious Baby-Friendly certification


Asante Rogue Regional has earned international designation as a Baby-Friendly hospital for meeting the highest standards of care for breastfeeding mothers and their babies.

Three years in the making, Asante Rogue Regional has earned international designation as a Baby-Friendly hospital for meeting the highest standards of care for breastfeeding mothers and their babies. Asante Rogue Regional follows Asante Three Rivers, which earned baby-friendly certification in 1999.

Becoming a Baby-Friendly hospital isn’t easy. It must meet strict standards and employ certain practices to encourage breastfeeding, which is medically proven to improve health outcomes and lower risk for certain diseases.

“Asante Rogue Regional has long been a recognized leader in the care of women and newborns,” said Sarah Hillyer, director of Nursing who oversees obstetrics at all three hospitals. “This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life.”

Certification is granted by Baby-Friendly USA, part of a global effort to encourage evidence-based best practices recommended by the World Health Organization and UNICEF. Asante Rogue Regional joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, only 750 of them are in the United States. Asante Ashland also has applied for Baby-Friendly certification.

To qualify, hospitals must educate all employees on Baby-Friendly practices, not just those who work in family birth centers. This is because being truly Baby-Friendly involves employees throughout the organization — from administrators who must develop policies, to lactation specialists and ED providers who must consider how certain tests may affect a mother’s milk.

Med/Surg teams must be aware that nursing mothers should pump at least eight times in 24 hours. The pharmacy must weigh the benefits of a certain medication against the risk to the mother’s milk. Environmental Services needs to ensure all areas of the hospital are clean for breastfeeding and free of formula or images of bottles and pacifiers.

Although Baby-Friendly hospitals actively promote breastfeeding, the designation does not take away personal choice. Formula will be supplied, for example, when it is medically required. And all mothers will be treated with respect regardless of their feeding decisions.

Asante Rogue Regional applied for the designation in 2019 and assigned staff members training modules in preparation. Baby-Friendly USA surveyors conducted rigorous reviews of the hospital’s practices to ensure they met all baby-friendly guidelines. The organization announced Asante Rogue Regional’s certification on Oct. 24.

“This designation is the culmination of a lot of hard work and determination across our organization, all with a goal of helping families get off to a good start,” said Amanda Kotler, chief nursing officer for Asante. “We are proud to offer an environment that supports best practices and are committed to give moms who choose to breastfeed the best chance for success.”

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